{"id":53196,"date":"2021-04-05T16:50:13","date_gmt":"2021-04-05T21:50:13","guid":{"rendered":"http:\/\/diariodigitalmx.com\/?p=53196"},"modified":"2021-04-05T16:50:52","modified_gmt":"2021-04-05T21:50:52","slug":"fintech-un-motor-de-la-bancarizacion-en-mexico","status":"publish","type":"post","link":"https:\/\/diariodigitalmx.com\/index.php\/2021\/04\/05\/fintech-un-motor-de-la-bancarizacion-en-mexico\/","title":{"rendered":"Fintech, un motor de la bancarizaci\u00f3n en M\u00e9xico"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Las empresas fintech est\u00e1n cambiando la forma en la que opera el sistema financiero. A este ecosistema se han sumado un gran n\u00famero de compa\u00f1\u00edas innovadoras y con modelos de negocio que han respondido a las necesidades del mercado y han llegado a sectores que la banca tradicional no. De acuerdo con el Radar Fintech 2020 de Finnovista, en M\u00e9xico hay a la fecha 441 startups financieras tecnol\u00f3gicas, 14% m\u00e1s que en 2019, a la expectativa del comportamiento del mercado tras la aparici\u00f3n de la pandemia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hasta el d\u00eda de hoy, en M\u00e9xico sigue habiendo un nivel muy bajo de bancarizaci\u00f3n, lo que propicia de manera natural la aparici\u00f3n de nuevas soluciones que responden a las necesidades no cubiertas en un mercado exponencial. Actualmente, s\u00f3lo el 36.9% de la poblaci\u00f3n del pa\u00eds se encuentra bancarizada, de acuerdo con Minsait Payments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLa batalla que libran las fintech es sobre la adaptaci\u00f3n a los huecos que tiene el mercado, a los&nbsp; cuales no han podido ni han querido llegar las entidades financieras tradicionales\u201d opina Modesto Guti\u00e9rrez, presidente y Cofounder de <a href=\"https:\/\/www.miio.com.mx\/\">Miio<\/a>, el primer telcobank de Am\u00e9rica Latina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aunado a esto, el incremento de las telecomunicaciones habilita su penetraci\u00f3n; una persona que posee un tel\u00e9fono celular de gama media m\u00e1s el acceso a datos o WiFi y la infraestructura correspondiente, le da la oportunidad de acceder a alguna soluci\u00f3n financiera digital. En <strong>2020<\/strong>, el n\u00famero de usuarios de tel\u00e9fonos inteligentes en <strong>M\u00e9xico<\/strong> fue estimado en aproximadamente 80.9 millones. Se prev\u00e9 que el n\u00famero de usuarios de estos dispositivos m\u00f3viles supere los 95 millones en 2025, seg\u00fan Statista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00bfA qu\u00e9 responde el crecimiento de las fintech en M\u00e9xico?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En M\u00e9xico existe un importante sector de la poblaci\u00f3n que no puede acceder a servicios financieros. De acuerdo al Reporte Nacional de Inclusi\u00f3n Financiera de 2019, la cobertura es escasa en diferentes partes del pa\u00eds y el 22.3% de los municipios no cuentan con bancos o empresas financieras.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ante este escenario, las fintech que integran el ecosistema se vuelven pieza clave para acelerar la bancarizaci\u00f3n, debido a su rapidez, accesibilidad, bajos costos y personalizaci\u00f3n de productos y servicios .&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un ejemplo de esto es Miio, quien ofrece la posibilidad de contar con un producto financiero, telefon\u00eda celular, megas gratis, pago de servicios, <em>cashback<\/em>, micro pr\u00e9stamos, entre otros, lo que empata con las necesidades del d\u00eda a d\u00eda de sus usuarios.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBuscamos mecanismos m\u00e1s amigables para la gente que le quiten sus dudas y sus temores para el uso de soluciones financieras y que a su vez se sientan bienvenidos y empoderados para llegar m\u00e1s lejos, lo cual, en general, deber\u00eda ser el objetivo de las fintech\u201d, asegura Modesto Guti\u00e9rrez.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cLas fintech son el nuevo motor de desarrollo de la gente, ya que est\u00e1n cumpliendo con la tarea de bancarizar democr\u00e1ticamente. Bancarizar significa dar acceso a cr\u00e9ditos m\u00e1s baratos, acceso a ahorro m\u00e1s seguro y con mejores condiciones, acceso a pagos y transferencias f\u00e1ciles, r\u00e1pidas y con menos comisiones y por lo tanto una mayor din\u00e1mica comercial. La bancarizaci\u00f3n no se busca por s\u00ed misma, sino por los efectos que tiene en beneficio de las personas\u201d, a\u00f1ade Guti\u00e9rrez.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las empresas fintech est\u00e1n cambiando la forma en la que opera el sistema financiero. A&#8230;<\/p>\n","protected":false},"author":1,"featured_media":53198,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,10],"tags":[],"class_list":["post-53196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacada","category-negocios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fintech, un motor de la bancarizaci\u00f3n en M\u00e9xico -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodigitalmx.com\/index.php\/2021\/04\/05\/fintech-un-motor-de-la-bancarizacion-en-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fintech, un motor de la bancarizaci\u00f3n en M\u00e9xico -\" \/>\n<meta property=\"og:description\" content=\"Las empresas fintech est\u00e1n cambiando la forma en la que opera el sistema financiero. 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